Event Id : 372

Event Name : Ad-Mad Show

Event Brief :

The Ad-Mad Show is a high-engagement, experiential learning activity designed to strengthen students’ creative, analytical, and practical advertising skills. The activity challenges student teams to critically evaluate real-life Indian advertisements that are outdated, confusing, or ineffective and transform them into impactful campaigns suited for today’s young Indian audience. Students will be divided into 13–15 teams (each comprising 2–5 members, depending on participation). Each team will be assigned one real Indian advertisement—such as an overly dramatic traditional ad, a cluttered local ad, or a brand’s unsuccessful attempt to appear trendy on social media. Acting as creative agencies, teams will be given 20 minutes to “hack” the assigned advertisement by reworking the visuals, rewriting the copy using compelling Hindi/English or Gen-Z-oriented language, and redefining the platform (e.g., Instagram Reels, YouTube Shorts). The outcome will be presented on a single PowerPoint slide. Each team will be allotted 3 minutes to present their redesigned advertisement, clearly justifying their creative strategy, messaging, and platform choice. The activity aims to convert students from passive consumers of advertising into active creators, fostering teamwork, time-bound creativity, critical thinking, and real-world marketing relevance in an engaging, competitive format. Budget details: 1. Certificates, trophy = Rs. 5000/-, 2. Refreshments = Rs. 5000/-, 3. Stationery & Creative Materials = Rs. 2000/-, 4. Digital & AV Support = Rs. 2000/-, 5. Winners’ Prizes = Rs. 2500/-, 6. Event Branding & Collateral = Rs. 1000/-, 7. Contingency/Miscellaneous = Rs. 2500/- Total Estimated Budget = Rs. 20,000/-

Event Coordinator :

Prof. Vikas Chandra Sharma, Dr. Tarinmoy Das

Student Coordinator :

Arshil Juneja, Yash Prajapati

Event Date and Time :

5 Feb 2026, 10:00 AM–1:00 PM

Location :

Tagore Building, Seminar Hall

Rules / Guidelines / Judging Criteria For Ad-Mad Show

- Judging Criteria :

Ad-MadShow-Judging Criteria (Total: 100 Marks)

1.      Depth of consumer insight (young Indian / Gen-Z mindset) (15 Marks)

2.      Creative Idea & Concept Strength (20 Marks)

3.      Language Effectiveness (15 Marks)

4.      Platform & Format Appropriateness (15 Marks)

5.      Visual Reimagination & Execution Clarity (15 Marks)

6.      Strategic Justification & Presentation (10 Marks)

Time Discipline & Teamwork (10 Marks)

- Entry Rules & Guidelines :

Team Size: Each team must consist of a minimum of 4 members and a maximum of 5 members.

Language and Content: Presentations must be conducted in a language understood by the majority of the audience (usually English). Content must be appropriate for all audiences and should not contain any offensive or inappropriate material.

Props and Costumes: Teams are allowed to use props and costumes to enhance their presentations. However, all props and costumes must be brought by the teams themselves.

Judging Criteria: Presentations will be judged based on creativity, originality, humor, presentation skills, audience engagement, and adherence to the given prompt.

Fair Play: Teams must adhere to the spirit of fair play and sportsmanship throughout the event. Any form of cheating or unfair practices will result in immediate disqualification.

Judges’ Decision: The decision of the judges will be final and binding. No disputes or arguments will be entertained once the results are announced.

Time Management: Teams must manage their time effectively to ensure that their presentation fits within the allocated 5-minute time slot. Points may be deducted for exceeding the time limit.

Audience Interaction: Teams are encouraged to engage with the audience during their presentation to enhance the entertainment value of their advertisement.

Following these rules ensures a fair and enjoyable Ad Mad show for all participants and spectators.

Winners